A4A Social Media Campaigns
A4A
Creative Director, Graphic Designer
New York, NY, USA
A4A was a political education community for artists that operated from 2021-2024. The group grew to serve over 1.7k participants and won an OBIE for its impact in the NYC creative community. I did creative direction and all graphic design work for the organization.
Our design collateral encompassed educational publications and content in both digital and print formats, program materials, presentations, branded wearables, and assets supporting political actions. Social media campaigns represented the most prevalent collateral need.
Featured:
East Village Zine Fair
Printed Matter, 8-Ball Community
June 2023, June 2024
New York, NY
Hollywood Reporter
March 2021
Playbill
March 2021, February 2023
Member:
The People’s Forum
New York, NY
Awards:
OBIE Award + Grant Winner
New York, NY
February 2023
A central tenet of the creative direction was the use of colorful, maximalist backgrounds designed to evoke a sense of movement, sensuality, and adventurous, boundless play, inspired by Emma Goldman's famed quote, "if I can't dance, I don't want to be a part of your revolution," and Toni Cade Bambara's directive, "the role of the artist is to make revolution irresistible."
Designed for a political education community - these guiding principles for the creative direction were also meant to be a counterpoint to Swiss Modernism's emphasis on minimalism as the primary compass for design decisions.
Designed for a political education community - these guiding principles for the creative direction were also meant to be a counterpoint to Swiss Modernism's emphasis on minimalism as the primary compass for design decisions.
As an artist myself, the method of production stemmed from my personal practice and exploration of scanography.
Scanography is a photographic process that dramatically reduces depth of field and produces highly saturated images with extremes of darkness and light, clarity and blur. The time lapse inherent to the scanning process enhances these contrasts by capturing motion in non-static subjects.
As I explored this mode of image making, I ended up scanning my own face - I was moving quickly through iterations and wanted to test how the process would handle a scan of something organic in form, with movement and varying depths of field.
I explored and iterated upon the original scan by playing with combinations of channel mixing, hue shifts, and blending modes to create fields of color and texture, with a sense of fluid motion to them.
Scanography is a photographic process that dramatically reduces depth of field and produces highly saturated images with extremes of darkness and light, clarity and blur. The time lapse inherent to the scanning process enhances these contrasts by capturing motion in non-static subjects.
As I explored this mode of image making, I ended up scanning my own face - I was moving quickly through iterations and wanted to test how the process would handle a scan of something organic in form, with movement and varying depths of field.
I explored and iterated upon the original scan by playing with combinations of channel mixing, hue shifts, and blending modes to create fields of color and texture, with a sense of fluid motion to them.
Scanned images are can be captured at extremely high resolutions, allowing me to isolate and frame various points in the images to create the backgrounds for various collateral and campaigns.
I constantly iterated upon these visuals throughout the lifespan of the organization and applied them across multiple campaigns and assets—for example in this social media campaign announcing the organization’s community membership program and in this video clip series documenting events from A4A's official launch weekend.
